Logo Process

Shallow Lake is a Outdoors Clothing company. They pride themselves on their quality clothing that does not give in when nature is at its harshest.

Shallow Lake Logo

Shallow Lake Logo

When I began to design this logo, I wanted something that was abstract, but had meaning behind every detail. I also wanted to do something simple. The orange of the sun on the left is similar to that of the sky when the sun is creeping just above the horizon. This hue of color is deep, but gives a warm feeling.

The violet is akin to the sky at dusk, just as the sun as dipped below the horizon and the darkness begins to take over the sky. I believe the overall feel of the logo is strong and it can be used on clothing with pride.

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